We asked our agents the upcoming travel trends they see in the coming year. Here are their Top Predictions for 2018:
Getting to Know One Place
More and more of our clients want to stay and get to know a place intimately. After all, isn’t it a hassle to unpack every day and head to different hotels each night? Slow down your pace, kick back, and “go local.” Spend less time rushing from town square to town square, and more time sipping coffee or wine at an outdoor café watching the new landscape unfold in front of you.
Cruises have always been popular, but we’re definitely seeing more clients look to unique itineraries: small ship cruises and river cruises set outside of Europe. During peak travel periods, European waterways and towns along the rivers can experience overcrowding and high water levels, so we sometimes recommend that clients look at alternative rivers—the Mekong or Yangtze for instance. Many reputable tour companies, such as Viking Cruises and Alexander + Roberts, offer spectacular land + cruises to discover the heart of Asia. Small ship cruise lines, such as Windstar, also provide a more personal service and slower itinerary that’s unavailable with a larger cruise ship. Clients that aren’t necessarily into cruises may find what their looking for with small ships that are destination-focused, with long days and evenings in the port, as well as offer tasty food and a casual ambiance.
Small Group Travel
A Small Group is any group under 20 participants. The smaller a group, the more exclusive experiences that you can’t get on your own, and has the ability to market toward your individual needs and interests. Long a love of baby boomers, we’re seeing millennial travelers in particular, who once preferred striking it on their own, curious about small groups. Tour operators like G Adventures really tailor their trips to this crowd, providing unique, spur-of-the-moment trips that offer something really unique. Alexander + Roberts is also known for its small groups. Fancy a private tour of the Vatican Museum? Book a small group tour with Willamette Intl Travel.
Adventure Travel is at an all-time high in the industry, and even the less adventurous can join in on the fun. We’re seeing the rise of awesome active tours—even among ages 70+—that include hikes, bikes, off-the-beaten-track itineraries. Get out of the city and instead spend a week touring special small towns, in a small group no less. Enjoy the elephant orphanage at Ithumba Camp in Kenya, have lunch with a KGB officer, admire the Sloth Sanctuary in Costa Rica, swim with a wild ray off Kailua-Kona on the Big Island… the experiences are out there. Get active!
Good news for solo adventurers! Solo travelers are getting their due – popping more on the radar of tour and cruise companies. We’re seeing solo supplements shrinking, as it gets less costly to travel on your own.
Asia, always popular with our West Coast clients, is abuzz—with diving and cultural tours in Thailand, Vietnam, China, Indonesia and Malaysia. Japan, always a trend, is seeing a lot of intriguing culture-focused cruises around the country (already selling out fast!). We’ll definitely be seeing a rise of Japan travel, especially considering the Olympics 2020 in Tokyo is just around the corner.
Summer in Europe is already booking up – no surprise there! We’re seeing a lot of awesome small ship sailing around Croatia and the Adriatic Sea for folks with families. If the Mediterranean holds your heart, we’re seeing unusual itineraries off the usual Rome, Amalfi Coast and Venice — especially Sicily and Puglia (southern boot), both of which have been receiving a lot of press in the last year. Portugal is also back with a vengeance, extremely affordable for Europe, rich in culinary delights, hotels and sea views at a singular price. On the flip side, Scandinavia—despite its expensive reputation—is also seeing a resurgence of interest—in particular, Norway. Has Oslo, Copenhagen or Stockholm been on your bucket list for a while? Seeking out traces of your ancestors’ roots in the Scandic countryside? Don’t wait – plan your summer in Europe now!
All of our clients who have been to East Africa talk of it as an experience “of a lifetime,” and WIT Owners Christina and John return every year for its incredible landscape, herds, and people. Sadly, we are getting more reports of dwindling elephant and rhino populations, and the future is uncertain for these graceful animals. We hope more see the immeasurable value of Africa before it’s too late.
Australia has definitely been on the up the past year, and this year will likely be no different. Clients are interested in exploring Australia in-depth, and its many curious corners, for a longer time period—it’s huge after all, nearly 3 million square miles—booking a month or longer.